3 Ways to Construct Your Online Marketing Strategy

Written by on May 15, 2018

Revamping your online game plan can seem daunting, but with the right approach, it doesn’t have to be. Here Northern’s Lindsay Arnold shares 3 tips about how to build your digital presence:

1: Leverage consistent messaging

Whether you’re using email, ads, social media, or a combination of each, make sure you’re sharing a consistent message across all relevant touchpoints. For example, if you’re offering a discount across your Facebook remarketing ads—and through an email campaign—include messaging on your landing page that includes similar messaging.

Your customers will enjoy a more seamless experience and you’ll be building recognition and trust for your brand: a win-win.

2: Test different channels

Regularly seek out and test new ways of connecting with your customers online. If your brand is new to the digital space, you can have a lot of fun and success trying new strategies to see what works. This can include big changes like new types of email automations or new ad formats, or even targeted A/B tests on email campaigns.

Make sure to track your performance to see which of the channels perform best for your brand. This will help you build a strategy for continuous growth.

3: Think of your customers before yourself

When planning any marketing content, think about who your customers are, and what they may need from you (rather than what you need from you). You’ll get more value from helping them solve problems than you will from just pushing products on them. Make sure to tackle problems at all stages of the customer journey, and make the content accessible wherever your customers are online.

Just like in person, customer experience online is everything—the more value you provide to a user, the more likely they are to provide value to you.

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