Today, I want to talk to you about the Challenges Facing New School Networkers, or in other words problems with recruiting MLM Reps on the internet. I should start out by telling you that I am a big fan of online recruiting, if you do it right. There is definitely a right way and a wrong way to do it.
Most people have turned to the internet to recruit new reps into their network marketing business because they think it is fast and easy. Most people want to build their business online so they don’t have to talk to people face-to-face. Most people try to recruit online because they want to avoid rejection. Most people think the internet is the “magic solution” to all of their recruiting problems.
As I see it, there is a difference between leveraging technology and relying on it exclusively. There is also a huge difference between network marketing, affiliate marketing and internet marketing.
Network marketing was never designed to do 100% online. That works fine for internet marketing and affiliate marketing, but network marketing is very different. This business comes down to sponsoring people AND building long-term, rock solid relationships with those people. You can’t do that 100% online.
Even if you recruit someone online, you still have to build the relationship, if you want them to stick around.
Thinking you can build a long-term business by sending out email blasts to thousands of people is foolish. Yeah, you might recruit a few people that way, but you won’t build a sustainable, long-term business doing it.
In my opinion, here are a few problems with recruiting reps on the internet:
# 1. Most Companies Have Strict Internet Marketing Policies
Do yourself a favor right now and read your company’s internet marketing policies in the distributor agreement. In most cases, you will discover that you can’t mention your company’s name in your online advertising. You can’t have a blog with the company’s name anywhere on it. You can’t talk about the products and how they have helped you. Some companies won’t even let you build your business on Facebook or by email. As crazy as that might sound, it is a reality. Some companies are more “internet friendly” than others, but most companies have pretty strict internet policies.
# 2. No Personal Touch
Hands down, the biggest issue with the internet is that there is no personal touch (in most cases). Just communicating with someone on Facebook or by email is not a recipe for a solid, long-term relationship. It’s a great way to meet people, but it’s hard to get people to know you, like you and trust you if you don’t communicate by phone, SKYPE, or in person (after you meet them online).
# 3. High Turnover
If you think turnover in traditional MLM is high, you ought to see what online recruiting is like. The reason for the high turnover is two-fold. First off, you’re competing with lots of other shiny objects online. Secondly, you don’t get much time to build a good relationship with the person that you just recruited, so it’s easy for them to quit on you.
# 4. Lots of Shiny Objects to Compete With
Another big problem with recruiting on the internet is that you are competing with TONS of shiny objects. Most people looking to make money online get 10-20 emails per DAY with the next greatest SHINY OBJECT. By the time they have signed their name to the dotted line on the distributor agreement with your company, they have already quit and moved on to the next thing. It’s a sad reality.
Putting It In Perspective
These are just a few problems I can think of with trying to recruit new MLM Reps on the internet. Once again, it can be done, but there is definitely a right way and a wrong way to do it.
What is the right way to recruit on the internet? It’s simple. You meet someone online, but you take the relationship OFFLINE as quickly as possible. Once you meet someone, you start building a relationship with them via SKYPE, direct mail, the telephone, and in person. That is the key to long-term success.
To be quite frank with you, I can’t name ONE PERSON who has built a long-term, successful network marketing business by doing everything strictly online. Can you? Sure, there have been some short-term success stories, but all of the giants I know of in our industry still focus mostly on OFFLINE things. To me, that speaks volumes.
It’s just something for you to think about. If you do decide to leverage technology, that’s great. Just make sure that you do the little things as well, in order to cement your relationship with your new distributors. If you aren’t willing to do that, you’re really wasting your time.
I’d like to share a personal story with you about online recruiting. Over the past two years, I have averaged about 20 emails per DAY about different business opportunities. The competition is fierce. In addition, I’ve also received, on average, five to ten calls per day from auto-dialers and people pitching the next shiny object.
But get this; in the past ten years I have only been prospected ONCE face-to-face by another network marketer. It’s absolutely crazy. Now that everyone is recruiting online, I think offline recruiting is even more appealing.
The bottom line is don’t think the internet is the answer to all of your troubles in network marketing. Don’t think the internet is the “magic sauce” that will let you build your business on auto-pilot. Don’t think there is some “easy button” you can push that will build your business for you. None of those things exist.
Yes, this is a marketing business UNTIL you recruit someone. But there are many ways to market a business, and the internet is only one of those methods.
What are your thoughts? Are you a fan of online recruiting or not? What type of success have you had sponsoring new distributors online and what type of attrition have you had with those people? Leave a comment below to share your thoughts. I look forward to hearing from you.