Beginner’s Guide to Chat Bots for Lead Generation, Sales, and Customer Service
Written by Lusabara on June 20, 2018
There’s been a TON of hype over chat bots lately.
How it’s ideal for lead generation, retargeting, customer service, and more.
Some people are still confused on what they are and how they can actually help grow your business.
So by the end of this post… I want to teach you (1) what a chat bot is (2) why it’s important (3) how you can use it for your business (4) how to build your own chat bot for free with no coding required.
Ok let’s get started.
What is a chat bot?
A chat bot is simply software that communicates with your customer inside messaging apps like Facebook Messenger.
I’m not talking about AI or Machine Learning. Think of chat bots like email marketing, but through messaging apps.
Why should I care?
Marketing is all about (a) finding your target audience and (b) communicating how your product or service can solve their problem.
Which is why companies need to market through these messaging apps.
Why? People LOVE using Messaging apps and they prefer to use it to communicate with people we love.
We iMessage our significant other. Facebook Messenger with our friends. Slack with our team.
So let’s market to people where they currently are.
We did a bot experiment at Mixergy and the results blew us away. Our open rates were over 80%!!! Our click rates were over 50%!
To back this post up with some data, Facebook Messenger alone has 1.2 billion monthly active users. Not just 1.2 billion users. These are 1.2 billion MONTHLY ACTIVE USERS.
To give you more data, there are more users on the top 4 messaging apps than the top 4 social network users
Businesses need to open their eyes and market to all these users on messaging apps!
How you can use it for your business
This is nothing special to people who have been marketing for a long time.
This is like starting an email list when email became a thing. Or starting a podcast ten years ago. People’s behaviors are just changing and we need to adapt.
Getting a subscriber on Facebook Messenger is much easier than an email subscriber because of the reduced friction.
LEAD GENERATION => COMMENTS: You can set up your chat bot so that when someone comments on your Facebook Page’s post, they get a message directly from your chat bot.
RETARGETING => ADS: You can retarget people who left your site on Facebook with a Messenger ad and give them a 10% discount on their order.
SALES => LIVE CHAT: You can lead people through a nurturing sequence and when they click a certain button towards the end of the sequence, your chat bot can notify you so that you can jump into the live chat and close the sale. Imagine a chat bot QUALIFYING YOUR LEADS and you coming in as the inside sales team coming into the conversation at the perfect time.
What are some real-world examples?
Professional Bloggers: A paleo expert can drip messages and teach people how to eat healthier, then offer their course or coaching program.
Product: An athletic company can segment their audience, send tailored running tips, and customize their product recommendations to sell the perfect running shoes.
Service: A business can teach why copywriting is so important and at the end of the sequence, offer their copywriting services to them.
Think of Messenger as a new way to reach your audience. What would you do if you could text your customers directly?
Businesses should take advantage of this opportunity before the chat bot market gets saturated and your competitors get to this channel first.