We’ve already covered that people join and buy from PEOPLE, NOT companies.
But we must fully understand that it is PEOPLE who give you money in exchange for stuff they believe will make their lives better…
THE FASTEST WAY TO MAKE MORE MONEY IS TO TALK TO MORE (targeted) PEOPLE, period.
It’s actually quite simple…
- CONNECT WITH YOUR PROSPECT (yes, actually have a conversation with them like they are another human being via messenger, slack, skype, or on the phone… what a concept! 😉
- UNCOVER THEIR PAIN
- PROVIDE THE PAIN KILLER
For a majority of your prospects, in order for you to ‘close the sale,’ you are going to have to build trust… and build a RELATIONSHIP.
And you build that relationship by dripping on them a steady flow of content THEY would want to consume, that addresses THEIR challenges.
When you do this regularly, you create a chemical bond with your prospect… and they begin to see YOU as the leader.
And because you consistently send them content that makes their lives better, you will start to gain trust.
Over time, you will start to induce one of the greatest influence triggers know to man-kind: Reciprocity. (when you get really good at over-delivering value, your audience will actually feel bad if they don’t buy from you!)
Marketing in this fashion also gives you the permission from time to time to recommend solutions and services to your audience because you have now built trust.
And many times when you apply this ‘Attraction Marketing Method’ to your business, you will get people reaching out first asking YOU about YOUR business!
You may have heard online business owners and marketers say, ‘The Money Is In Your List.’
We believe that’s half true… YES, there is great benefits to building a massive e-mail list of customers and prospects.
The money may be in the list… but the REAL money is in the RELATIONSHIP you have with that list.
- Follow-up with your prospects
- Build a relationship with your audience
- Continue to serve your audience daily…
This is how you build relationships that eventually turns into a customers for your business.
Whatever business you’re in, it’s PEOPLE that are going to buy your products and services. You are in the ‘people’ business.
Which leads us beautifully into Step 6…
Uncover Their Pain & Provide the Pain-Killer
YOU CAN’T PROVIDE THE PROPER PAIN KILLER UNTIL YOU CONNECT WITH YOUR PROSPECT, AND DISCOVER THEIR SPECIFIC NEED!
The best way to uncover each individual prospect’s pain is to connect and actually talk with them.
It’s so simple: Find their biggest problem, and provide the perfect solution(point them to your product or service).
The VAST MAJORITY of marketers never call their leads, and then complain they aren’t making any money.
If you simply take the time to reach out and connect with your prospect who opted in to your website, or connected with you on Facebook messenger or anywhere else… you will stand out above your competitors, you will be unique in your marketplace, and you will eventually win.
And you are losing money if you are not connecting with and taking the time to discover what each individual prospect TRULY wants and needs.
Here’s the reality when it comes to taking the time to CONNECT with your TARGET AUDIENCE… (we’ll stick with our network marketing example to stay congruent, but this goes for ANY business in ANY industry)…
Your MLM company wants you to talk about only ONE thing – their products & services… that’s ALL they care about. YOU promoting THEIR solutions to every thing in sight with a pulse.
And they need YOU to get their products out to the world… because they don’t know a thing about real marketing… 🙂
And your MLM company wants every conversation with every prospect to lead to ONE solution: their mlm products (even if the prospect isn’t a good match, they want you to send them to the ‘presentation!’)
Think about this… if you had a restaurant and you filled it with complete strangers… and all you had on the menu was steak…
What would happen when you try to serve your steak to a vegan!?
YOU NEED TO ONLY SPEAK WITH PEOPLE IN YOUR TARGET AUDIENCE… and it’s your job to FIND OUT WHAT THEIR SPECIFIC NEED AND PAIN IS!
And when you take the time to BUILD A RELATIONSHIP and CONNECT with your prospects…
You find out EXACTLY what their problems & challenges are…
And you can give them the EXACT SOLUTION that would benefit them most based on where they are at, and where they want to go…
- You give them what they want…
- You provide VALUE & SERVE your audience…
- You give them solutions to their problems…
- You Build relationships, gain trust, build rapport…
And then you will open the flood-gates to a never-ending flow of customers, you will maximize your profit potential, and you will grow your business!
Part of the 7-Step Attraction Marketing Method is stop chasing unqualified friends and family, and stop trying to convince every stranger in sight about how amazing your opportunity is!
It’s the 21st century – there’s a better way… it’s called attraction marketing, and the internet! (and you’re learning about it right now!)
Which leads us to the final step…