The Reason Why I Never Use My Company Name When Prospecting

Written by on October 8, 2018

In this post, I’m going to share some great prospecting tips so that you can generate more attention and interest from your prospects in your business, service or products.

Does your network marketing team have a team name that rocks?

Having a team name that rocks and branding that team name instead of your network marketing companies name can have an attention-grabbing effect on your prospects and improve your prospecting efforts.

And if you pair that up with a great mission statement it’s even more powerful and a great way to become a magnet for prospects wanting to join you.

Now, I’m going to show you how to use your team name in your prospecting so you can create more excitement and interest when sharing your business, service or products.

The purpose of creating a team name is not just for the sakes of having a cool team name and that’s it. Its purpose is to have it serve you when you’re prospecting.

If you’ve been following me for a while, you know that my prospecting tips are a bit unconventional. I’m really big on branding YOU and not your network marketing company name or products.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding ourselves and not our companies.

Remember this…

People are looking for you and your solution, not your business.

Social media, blogs, and forums have created a need and space for people, not companies. You need to naturally engage in these spaces as the brand YOU, not as a distributor of your network marketing company or its products.

If you want to learn more about branding and why it’s so important, check out my resources section below for some great books and courses that will help you brand yourself online and stand out from the crowd.

Having a team name and mission statement goes hand in hand when branding yourself and your team.

Here are the top three benefits of having a team name:

Prospecting Tips – It unifies your team

Your team name and mission statement will help people feel unified and connected. It also brings people together to work as a team for a common goal.

It helps the entire team act as one.

Highly effective teams with one purpose and one goal make progress.

This is why branding your team with a name and creating a mission statement will help your teammates feel as they are connected as one and moving forward.

This is very attractive, especially for a prospect who’s looking at your business. A team who has been branded with a name and a common goal will create more curiosity and magnetism for their prospects.

Prospecting Tips – People like being part of something bigger than themselves

Let’s face it, we all love to feel like were a part of something BIG. It’s part of our human nature and it helps us feel like we have a purpose.

Who isn’t interested in being a part of something that’s bigger than themselves?

Think of a concert. Think of how all concert attendees act as one, connecting with hundreds of people they’ve never met … creating a force far bigger than they could achieve by themselves.

By association, they feel they’re a piece of something more significant than they could ever be alone.

When this happens, people get a feeling that they are as big as the effort is.

Prospecting Tips – It can help you with your prospecting and recruiting

Another big benefit of having a good team name lies in how it can help you with recruiting and prospecting.

There are ways you can use your team name to create curiosity and interest for your prospects.

When talking to a prospect, you never want to use your companies name when talking about your business and here’s why…

It’s not unique and people can just Google up your company’s name and these days you never know what they will find.

With tens of thousands of network marketing distributors doing the same thing as you – your job is to differentiate yourself from the sea of sameness when it comes to your network marketing business.

Having a team name makes you unique and stand out from the crowd.

It’s also very powerful when someone asks you what you do.

When someone asks you, “What do you do?” You can tell them that you’re a part of a team who is on a mission and tell them what that mission is.

Action steps for this week:

  1. Get a team name that rocks dialed in. Create your mission statement even if you’re just a team of one right now.
  2. Invest time in learning more about branding. I have some resources below that I recommend.

These prospecting tips are designed to be put into action! Share them with your team and get moving😊

Some Awesome Resources That Will Help You Even More

A Brand Called You (Book

This is one of my favorite books on learning about the importance of Branding yourself so you can create a life and business that you love…with leverage! I saw the author speak on stage at an event I was at in Florida and it was the best Keynote speech I have ever heard. His book is equally powerful and amazing and I’m happy to share it with you.


Braiweb is Lusabara’s FREE Mastermind group full of awesome Networkers and Entrepreneurs that are all on a mission to grow their businesses Faster and easier with Online Strategies for prospecting, recruiting and sales. We do themed days of the week, we hold each other accountable and we lift each other up! Come introduce yourself and your business.

Did you get some value?

I hope you did because each week I put my heart into making sure you get amazing tips and strategies to rock it in your business while creating a life you love.

Wanna Share This Because You Love Sharing Valuable Info?

Why I Never Use My Company Name When Prospecting

Stand Out and Stay Connected… drop a comment below.

You are a Rock Star!

Question of the week: Do you already have a really awesome team name and mission statement? If you do, drop it in the comments section below, I’d love to see what your team name is.

And if you’re in the process of creating a team name and you want some feedback drop it below and I’ll be more than happy to give you some feedback.

Join the Conversation Rock Star…

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